“The designed product literally doubled
our traffic and engagement KPIs over one month”
our traffic and engagement KPIs over one month”
Asaf Peled, Founder, CEO at FTBpro
“Limor has literally taken our product to the next level in terms of user experience and interface. She took charge of the company's most strategic project thus far - a rich UGC editor for sports fans. A complex, multi dimensional project that only a top notch designer like Limor could handle, leveraging her unique combination of UI, product, user knowledge and experience”
Before I undertook re-designing ftbpro’s article editor, all but too few of its users completed the process of writing commentary articles. This was in part due to a non-intuitive interface .
I concentrated on making the new design intuitive and friendly to use, walking the user through the process with interactive (but not intrusive) tips that highlight only when you need to see them. Most importantly - I kept the process simple and short. As a result, traffic and engagement grew - and many more articles were written.
